Mechelen (Brussels North) and Budapest
Xdroid announces the launch of Omnichannel Interaction Analytics. The latest addition to its set of solutions will go beyond the scope of Voice Analytics and analyse conversations with consumers across different platforms. Besides voice, this solution covers text-based interactions on chat, bots, and email, thus covering all the bases of an Omnichannel Marketing Strategy.
Interaction Analytics is an effective way for companies to expand the horizons of their customer journey in the current hyperconnected market. Companies can now implement their Omnichannel Strategy knowing they’ll be able to track and study the interactions with their customers across the multiple touchpoints.
This analysis will serve as an excellent source for understanding consumer behaviour and generating consumer insights. From the very beginning, when a consumer enquires about the brand on their website via chat to any post-purchase follow-ups via email or calls with the contact center agents, companies can follow along the customer journey with Xdroid’s Interaction Analytics. They will have access to knowledge and information that will give them a deeper understanding of their consumer base to ultimately serve customers better and gain the competitive advantage they seek.
Gerry de Graaf, Managing Director of Xdroid International, commented on the new solution saying,
“Omnichannel is the present and most definitely the way forward for brands, and the sooner they develop a strategy for it, the better. It’s important to be where your consumers are and constantly develop the customer journey and experience you offer them. And we want our Interaction Analytics to help you achieve just that. You can analyse your Omnichannel strategy on one platform with seamless integration. You can check how effective the strategy has been and which areas need improvement.”
With this, Xdroid offers companies the choice to try different combinations of their solutions. One could either go for Interaction Analytics or stick with just Text Analytics or VoiceAnalytics. They can ultimately choose whatever suits their overall plan the best.
With its promising features and capabilities, the new launch aims to facilitate businesses and brands to reach their next milestone with their Omnichannel strategy.
Here’s to new beginnings and new heights!
Xdroid’s mission is to transform customer experience and contact center performance through analytics software based on artificial intelligence. We automatically provide objective, consistent, and valuable information and insights about each conversation by processing all customer interactions.
|Şelha Karabulut Marketing Manager|
+34 602 441356