Asociación DEC Recognise Xdroid's CX Assurance Methodology Under the "Interpretación y Acción" Category
24th June 2026
Xdroid is proud to announce that its customer experience methodology, The Xdroid Method: From Obligation to Trust, has been recognised at DEC Selección 2026 with the prestigious Sello de Calidad awarded by Asociación DEC.
The recognition was granted within the ‘Interpretation and Action’ category of La Onda del Cliente, one of the five strategic pillars used by Asociación DEC to evaluate and promote the most effective Customer Experience methodologies in the market.
Importantly, the DEC Selección Quality Seal is awarded for a period of three years, recognising methodologies that have stood the test of time, demonstrated proven value, practical applicability, and measurable impact across different markets and sectors.
For Xdroid, this validates the belief that has shaped our approach to customer experience for years. We believe organisations must move beyond the surface level. Xdroid strives to understand the real experiences, key customer behavioural patterns and signs that customers provide every day.
“Xdroid believes that customer experience excellence begins with understanding! Going beyond the surface level and uncovering what customers are really telling us and what they want from us. This recognition from Asociación DEC validates our approach to helping organisations turn Voice of the Customer into actionable insight that drives measurable improvements in experience, loyalty, and business performance.” said Gerry de Graaf, Co-CEO, Xdroid.
From Obligation to Trust
The recognised methodology, The Xdroid Method: From Obligation to Trust, was developed to help organisations transform their mandatory customer service audits or quality monitoring initiatives into a strategic mechanism for continuous improvement, building with customers, and developing a system that contributes to the larger business growth.
While many organisations conduct audits to verify regulatory compliance, service levels, and operational commitments, these exercises often focus solely on operational indicators and fail to capture how customers actually experience the service being delivered.
The Xdroid Method expands this traditional approach by integrating:
- Compliance and service-level verification
- Statistical auditing of customer interactions
- Analysis of real customer experiences through customer conversations
- Customer experience governance across the organisation
These capabilities enable organisations to evolve from a model focused on control and compliance to one centred on understanding and improving the customer experience as a whole.
Customer Experience Assurance
“At the heart of the Xdroid Method is CX Assurance, a framework that enables organisations to measure, audit, govern, and positively impact customer experience. It aims to ensure that what is promised to the customers is consistently delivered.This is particularly relevant for organisations operating in hybrid, omnichannel environments where digital channels, self-service, artificial intelligence, and human interactions coexist”.
The methodology combines operational auditing, conversational analytics, and predictive customer behaviour models to:
- Identify hidden sources of customer friction
- Anticipate customer churn and dissatisfaction risks
- Strengthen trust between organisations and their customers
- Create actionable pathways for experience improvement
Recognition for Interpretation and Action
The DEC Selección recognition highlights the growing importance of listening to customers and prioritising customer service. Businesses should be able to accurately interpret what the customers are telling them. They should fully analyse customer behaviours, interactions, and experiences and then translate those insights into meaningful action.
This is the core philosophy of the Xdroid Method. By transforming Voice of the Customer data into operational and strategic decisions, organisations can create more consistent, differentiated, and commercially sustainable customer experiences.
“ Xdroid would like to thank Asociación DEC for this recognition and congratulate all organisations honoured at DEC Selección 2026. The company also extends its gratitude to its exceptional team whose expertise, dedication, and passion for customer experience made this achievement possible”
Representing Xdroid at the awards ceremony were Dácil Borges, Global Director Consultancy, and Selha Ledo, Business Development Spanish Market and Marketing Manager, whose leadership and expertise continues to advance Xdroid’s mission of helping organisations deliver customer experiences that create lasting impact.
As customer expectations continue to evolve, Xdroid remains committed to helping organisations move from obligation to trust creating experiences that are compliant, efficient, meaningful, and enduring.
About Xdroid
Xdroid’s mission is to transform customer experience and contact centre performance through analytics software based on artificial intelligence. By processing all customer interactions, we automatically provide objective, consistent, and valuable information and insights about each conversation.
